Sryahwa Publication Journal Of Fine Arts

 Journal

 Cultural Symbols And African Symbolism: The Efficacy In Product Advertisement

 E. Bankole Oladumiye

 2018

Although there are lots of African or Nigerian cultural symbols used in advertisement across the continent and indeed in the world over, there, however, are still some major ones that are prominent and to which people readily relate. However, only little has been written about the significance of these indigenous African symbols. This study sought to establish the significance and application of African cultural symbols in advertising. Adopting a descriptive approach, a sample size of 137 respondents was taken randomly in Lagos state, Nigeria and sampled with a 100% return rate. The study revealed that kola-nuts, head crown, cowries, beads, calabash, horsewhips, cocoa pod and seeds and the talking drum are some of the most important African symbols used in advertisement with cowries and kola-nuts ranking as the most important. The study also shows that the application of indigenous African symbols and symbolism, with which people can readily relate, to product advertisement will help improve advertising of products and communication. 

 Arts And Design Studies Www.iiste.org

 Journal

 The Visual Typicality Of Non-Alcoholic Beverage (NAB) Package Forms In Akure, Nigeria

 E. Bankole Oladumiye, Ayorinde S. Oluyemi Oluwafemi S. Adelabu

 2018

This study identified the popularity of Non-Alcoholic Beverages (NAB) package forms in Akure for the purpose of exploring the possibility of creating visual code for easy product categorization and nomenclature in the nonalcoholic beverage product category. The research methodology involved collection, observation, and recording of the selected NAB through purposive sampling. A total of 218 product names of NABs were collected from the Akure Shopping Mall. By using Microsoft excel and SPSS 17 for analysis, the findings show that there is increase in multiple uses of NAB package forms. 

 Global Journal Of HUMAN-SOCIAL SCIENCE: H Interdisciplinary

 Journal

 Appraising The Effects Of Computer Aided Design (CAD) On The Creative Behaviour Of Design Students In Tertiary Institutions In Nigeria: A Case Study Of The Federal University Of Technology Akure

 E. Bankole Oladumiye Tanimu Hassan A & Adelabu Oluwafemi S

 2018

As a result of the advancement of digital technologies, intellectual discourse on the role of innovations in design and what value Computer Aided Design (CAD) brings into the equation has been on the increase. This research sought to appraise the effects of CAD on the creative behaviour of students offering design related courses in tertiary institutions with a focus on the Federal University of Technology Akure (FUTA), Nigeria. From the literatures reviewed, Creative Behaviours Model (CBM) proposed by Musta’amal, Norman, & Hodgson was adopted and served as a framework for capturing the creative behaviour of the target population. This model characterised creativity into seven sub categories namely: novelty, appropriateness, motivation, fluency, flexibility, sensitivity, and insightfulness. A survey method was employed for this study and data were collected using well-structured online questionnaires to elicit responses from both students and CAD instructors in concerned departments in FUTA. The outcome of the study reveals the areas of application of CAD software and the level of engagement of students in CAD related courses. It also shows the assessment of students’ performance in CAD related courses from the perspective of the students and their instructors. 

 International Journal Of Latest Trends In Engineering And Technology

 Journal

 A COMPARATIVE ASSESSMENT OF THE EFFECTIVENESS OF HUMOROUS CONTENTS IN TELEVISION ADVERTISEMENTS: THE NIGERIAN CONTEXT.

 E. Bankole Oladumiye1 & Odji Ebenezer2

 2017

Abstract- Humour has over time come to take its place in the Nigerian television advertising industry. Although a considerable volume of research has been conducted in the field of advertising humour in different parts of the world, however, little or no research on how humorous content can be effective across varying cultural contexts has been conducted. Adopting a slightly modified form of the Attention-Interest-Desire-Action model (AIDA) of measuring advertising effectiveness, a sample size of three hundred and ninety-eight (398) respondents was taken in Lagos, Nigeria with valid responses of three hundred and sixty-two (362) participants. Following two hypotheses testing, the study showed a significant relationship between humour and interest or desire-arousal and recall effectiveness of television advertisements respectively. The study revealed that Humorous TV adverts are perceived to be more effective over non- humorous TV adverts with respect to attention, interest/desire and action for recall-induction and effective product communication with exception to message-clarity. The study revealed that humour, with respect to Nigerian culture versus other cultures, has similar significant effect on the effectiveness of television advertisement 

 Journal Of Environmental Protection,Scientific Rsearch Publishing

 Journal

 Posting Of Graphical Bills: An Analytical Perception Of Environmental Pollutions In Nigerian Cities

 Emmanuel Bankole Oladumiye1, B. A. Ogunlade2, F. Kayode Omole3

 2017

More than ever before, environmental preservation has been a critical issue for the survival of the world’s habitat. An attempt to explore global trends in environmental monitoring using numerous ways based on different techniques is an exercise in the right direction. This is expedient, given the recent overwhelming growing rate of environmental pollution of advertisement graphical bills worldwide. Posting of advertisement graphical bills constitutes one of the biggest threats to man and his environment as it now appears and as we live in an age of growing sensitivity to environmental cleanliness. Pollution of the Nigerian cities through advertisement bills assumes the general term of outdoor advertising ranging from hand-printed signs, posters, painted bulletins and spectaculars. However this paper discusses the trends of posting graphic advertisement bills in Nigerian cities. Its impact on aesthetics, as well as the pollution problems associated with the urban development. The study areas are Abuja, Akure, Ibadan and Lagos. In order to ensure that each unit of the population is represented, random sampling technique was used to get the necessary information from the samples. The findings emphasize the importance of strict control and market regulations in posting of advertisement bill in built environment and eradication of pollution of the environment 

 KEER2016 INTERNATIONAL CONFERENCE ON KANSEI ENGINEERING AND EMOTION RESEARCH University Of Leeds,

 Conferenceproceeding

 The Recall And Communicative Effectiveness Of Computer Generated Imagery In Television Advertisements

 Oladumiye E. Bankole 1Odji Ebenezer 2,, Adelabu O. Samuel 3

 2016

In the global advertising industry, and more specifically in Lagos state today, Computer Generated Imagery (CGI) has over time influenced the development and production quality of television contents, including product advertising. However, little or no research has been conducted on how CGI can be effective to television advertisements. Adopting a slightly modified form of the AIDA model of measuring advertising effectiveness, a sample size of 398 respondents was taken in Lagos Nigeria with valid responses of 362 participants. Following two hypotheses testing, the study showed a significant relationship between CGI and recall/ communicative effectiveness of television advertisements respectively. Also, the study revealed that CGI-embedded TV adverts are perceived to be more effective over non-CGI-embedded adverts with respect to attention, interest/desire and action for recall-inducing and effective product communication 

 Global Institute For Research And Education Global Journal Of Interdisciplinary Social Sciences

 Journal

 Analytical Survey Of Colour In Product Advertisement Study Of Consumers In Ibadan, Nigeria - (Appraisal Of Graphic Design Principles)

 E. Bankole Oladumiye

 2016

Colours are a part of human existence which is controlled by the visual impulses of the human brain they are also an integral part of any product advertisement. Colour affects every aspect of man’s lives. Graphically, colour affects the exchange of goods and services between the manufacturer of products and the final consumer. As a result, colour is essential to advertisement of products because it challenges the established order of products and draw fresh attention to existing products by making it stand out of others. The advertising world revolves around the principle of attraction: whatever a product may be, the advert must attract the consumer. One of the first things consumers will notice is the aesthetic package and colour of the advertisement. This research explores the role of colours in product advertisement. Certain factors like colour coding, colour symbolism in advertisement, history of colour and how the brain interprets colour are also explored in this research. The research concluded that the success of any product advertisement depends on the combination of colours used in projecting the product to the consumer 

 American Journal Of Social Issue And Humanities

 Journal

 Aesthetic Sensibility Of Industrial Design: An Analysis Of Industrial Design Education In Nigeria

 E. Bankole, Oladumiye, Tope Israel Ibiwoye & Fatuyi Olusegun Adene

 2015

Aesthetic sensibility of contemporary Industrial Design in Nigeria educational system is being expressed as an artistic oriented act of applied art which considered aesthetic sensibility of design product. The study examined the Aesthetic Sensibility of Contemporary Industrial Design in Nigeria Education. The study was conducted using survey method and the study area was The Federal University of Technology, Akure environment. A sample size is selected from the population using an appropriate sampling technique. The findings of the study revealed that without paying adequate attention to aesthetic, a design cannot be appreciated. 

 International Journal Of Contemporary Applied Sciences

 Journal

 Mare Festival: A Harvest Of Natural And Environmental Heritage Exploitation For Sustainable Development In Ondo State, Nigeria

 E. Bankole Oladumiye I B Kashim Emidun

 2015

The policy thrust of the Ondo State Government of the Federal Republic of Nigeria since inception of the current administration of Dr. Abdulraman Olusegun Abayomi Mimiko from 24th February, 2009 to date is to accelerate the growth and development of the state using the cultural and environmental resources as an advantage for jobs creation, skills acquisition, youth empowerment and poverty alleviation. It was on this basis that natural features among which is the Idanre hill and its immediate environ were considered as a good source of revenue generation using mountain climbing as its pedestal for acceleration of tourism which could invariably enhance the economic development of the state. The aim of this paper therefore is to appraise the general performance of Mare Festival since its inception with a view to assessing how much it has contributed to the well being of the participants, the host community and entire state as a whole. The areas of evaluation covers aspects of infrastructural development, the participant, the benefits of the festival to the immediate community, youth empowerment, its economic significant to the State and its tourism potentialities. The data collected for this study were done through direct participation as a visual artists, observatory and interview of stakeholders, that is, Ondo State government agencies, participating consultants and the people of Idanre town were conducted. The information collected was discussed taking into consideration the successes and failures, on which basis recommendations were made for future improvement if the objectives of the festival must be realised. Keywords; Upland hill rocks, Tourism, Festival and Environmental sustainability. 

 International Journal Of Contemporary Applied Sciences

 Journal

 Assessment Of Handcrafted Dyed And Printed Textile Designs In Selected Cities In South-Western Nigeria

 E. Bankole Oladumiye Adiji B E

 2015

The study assessed handcrafted, dyed and printed textiles in selected cities in SouthWestern Nigeria; the cities are Abeokuta in Ogun State, Oshogbo in Osun State and Owo in Ondo State. Three sets of structured questionnaires were administered to producers, traders and consumers of handcrafted dyed and printed textiles in three randomly selected cities of SouthWestern Nigeria; the questionnaire was designed to obtain information on those interested in dyed and printed textiles. Fifty questionnaires were distributed to the producers, traders and consumers of the handcrafted dyed and printed textiles in each of the selected cities. Descriptive statistics, frequency distribution, mean score and percentages were used to analyse the data obtained. The study looked into the acceptability of handcrafted dyed and printed fabrics among various strata of the society it equally examined the techniques in use and ascertained its development in modern fabric decoration, in Nigerian socioeconomic life.